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About Bing

Making a big difference with small stories
…It’s a Bing Thing 

Bing mirrors a pre-schooler’s real-life experience. From the joy of a new daily discovery to the disappointment of things not going quite as planned, Bing tells the small stories that make up those first experiences which can feel so big and shape our children’s understanding of the world and their potential within it. 

In each episode of Bing, pre-schoolers and their grown-ups will find situations that are familiar to them – small stories that centre around the experience and reactions of Bing – a curious, enthusiastic and inexperienced three-year-old boy.

The stories told in Bing are timeless and universal. Episodes are regularly revisited by grown-ups and young children as a way to explain and explore complex feelings or new experiences.

Inspired by Montessori teaching methods, each episode of Bing has been developed with educational and developmental experts to ensure that the stories shared support healthy child development – helping young audiences grow their emotional, language and reasoning skills as well as their understanding of the world around them.

Helping Young Children Grow

Themes Explored

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Emotions and Expression

Understanding and expressing emotions is a key theme in Bing as well a key part of pre-school development.

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Understanding Others

Bing learns to empathise with others and consider their needs as well as his own.

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First Times

As a pre-schooler, Bing’s life is full of firsts. Some are exciting while others might seem a bit overwhelming or even scary.

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Exploring and Discovering

Whether it is at home, at the park or in Howly Woods, Bing and his friends often discover new things about the world around them.

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Moving and Music

From trying out a skateboard to dancing in the kitchen, Bing’s life is full of movement and physical activity.

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Making and Creativity

Bing and his friends are all creative in their own way and often take part in creative play or crafting.

More About the History of Bing

It was in Ted Dewan’s much-loved books that we first met the ever-curious Bing and the gentle, patient Flop. There was no magic, no frills and no judgement in those everyday stories of pre-school life. And that’s what caught the attention of Acamar Films’ Mikael Shields. “Bing could’ve been anywhere – any home, any child, any family, any time,” he remembers. “Who needs flashiness when you have real heart and feelings?” 


It took five years and a team of more than 30 writers, producers, educational consultants and child-development specialists to adapt the original books and grow the Bing world into a television series. Why? Because we understood the huge responsibility that we had in producing a show for pre-schoolers and wanted to make sure that the small stories we told were authentic, entertaining and offered our audiences something unique that would make a difference to their lives. 


Bing first premiered on television on CBeebies in 2014 and has been captivating pre-schoolers ever since. With multiple awards including an International Emmy Award and a BAFTA nomination, Bing has grown across the globe and beyond the small screen. Since its UK launch, Bing is now available in over 130 global territories reaching international audiences across television, YouTube and services such as Amazon Prime Video. Every day we hear from Bingsters and their grown-ups about what Bing means to them and their family. We feel so much pride in the show that we have created and take great care to continue to produce a programme that truly centres around our pre-school audience.

Mum of 13 month old

"I like that the show revolves around a moral or life lesson as this will benefit my daughter as she grows, and it will encourage us as parents to reiterate key issues/ milestones that Bing highlight in their episodes"

Mum of 14 month old

"They discuss everyday issues, and they are things that would happen in real life. It also teaches them to make their own decisions - and if it's wrong, it'll educate them about the right thing."

Mum of 2.5 year old

"Bing talks about emotions. This is important in terms of mental health and age-related tantrums"

Mum of 2.5 year old

"Bing made me want to have a conversation like ‘what would you do in that situation?’ heart to heart."

Mum of 3 year old

"As a parent it makes me feel I should be less on edge and more like Flop. He sets a good example for parents."

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