Bing celebrates Christmas with allergen free Advent Calendar

Bing partners with ethical chocolate brand Moo Free to create a joyful, safe and inclusive countdown to Christmas for every child for the very first time. 

For many families of children with food allergies, the festive season can be a challenging time, full of treats they can’t touch and traditions they’re left out of. But this year, Bing, the much-loved CBeebies character, is helping to change that.

In a heartwarming collaboration, ethical chocolate maker Moo Free is launching their first free from licensed advent calendar. The Bing Advent Calendar is made without dairy, gluten, or soya and offers a truly inclusive way for children to count down to Christmas, without compromise or worry, and with all the festive fun. 

The Bing Advent Calendar brings together two brands with a shared belief in inclusion, kindness and the importance of celebrating the everyday moments that shape a child’s world. For families affected by food allergies, or those simply looking for a joyful, ethical option, this calendar is a small step that means a lot.

Because the joy of being included should never be out of reach.  

Available from September at Asda, Ocado and Moo Free!